Reach

Vaccine clinic outreach
v0.7.167 Live
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About this campaign

Reach is a community vaccine clinic outreach tool. The pharmacy team is calling senior living communities, assisted-living facilities, hospitals, churches, and senior centers across Hillsborough County (Tampa Bay) to schedule on-site vaccine clinics. A licensed CVS pharmacist drives out to a facility, sets up in a small room, and immunizes everyone who wants a shot.

Why it matters. Most adults on this list face real barriers to getting vaccinated — mobility, transportation, schedule, or just the friction of leaving the building. Vaccines that protect against flu, COVID, RSV, shingles, and pneumonia exist and are sitting at our pharmacy right now. Bringing them on-site is often the only realistic way some of these residents will get them this season. Every clinic on the books means more people protected. That's the entire point.

What you're doing. Working through the verified call list and inviting these facilities to host a clinic. You're not selling. There's no cost to the host — CVS covers everything (pharmacist, vaccines, supplies, billing). Most calls hit voicemail; a clear voicemail counts as progress. When someone picks up, the script walks you through the conversation line by line. If they say yes, you capture a callback contact and the pharmacy team takes it from there.

What success looks like. Every facility on the list either booked, on follow-up, or politely declined — with the team's contact captured for next season. We're measuring attempts, not closures. You're connecting people, not chasing numbers.

Quick reference — what these mean

Priority pills
P1Top priority — highest-impact (large senior community, hospital, faith community with strong reach).
P2Standard priority — solid prospect, worth a call within the campaign window.
P3Lower priority — longer shot or smaller potential reach. Save for time after P1/P2 are worked.
Facility types you'll see
CCRCContinuing Care Retirement Community — multi-level on one campus: independent living → assisted living → skilled nursing.
ALFAssisted Living Facility — residents need help with daily activities but aren't in nursing-level care.
SNFSkilled Nursing Facility — higher-acuity residents requiring nursing-level care (sometimes called "snif").
Memory careSpecialized ALF wing for residents with dementia or Alzheimer's.
55+ communityAge-restricted independent living — residents are fully independent, no clinical care on site.
Phone-number badges
VRFDVerified — number confirmed via Google Places. Call with confidence.
FIXEDDoc had a wrong number — the one shown is the corrected version.
REBRANDFacility has been renamed since the source doc was written.
UNVRFDCould not confirm — the number may not work. Worth one attempt; don't waste 5.
Don't memorize this. Just know it's here. Tap Reference from any screen to come back.

Billing — what "no cost to host" actually means

"No cost to the host facility" means the organization hosting the clinic doesn't pay anything. Billing for the actual doses happens one of three ways, depending on the participants:

  • Insurance only — CVS bills each participant's insurance directly; uninsured participants pay out-of-pocket if any.
  • Direct bill (voucher) — The host org or sponsor pays a flat per-dose rate. Best when most participants are uninsured.
  • Hybrid (insurance + voucher) — Insurance for those covered, voucher backstops the rest. Most flexible — what we recommend most often.

You don't need to discuss billing on the outreach call. If they ask, say "we have flexible billing options — our pharmacist will walk through them when we finalize the clinic." The pharmacy team works out the model after the host says yes.

Key dates

  • 4/30/26 — All clinics attempted
  • 5/6/26 — VCS opens for fall scheduling
  • 7/31/26 — COVID + Expanded clinic window ends
  • 8/1/26 — Fall flu clinics begin

How clinics actually work

  • 20 people minimum per clinic. Staff and family count.
  • 28-day lead time required by VCS — pick dates 4+ weeks out.
  • 30-mile radius from a CVS, same state.
  • ~12 vaccinations per hour per pharmacist. 20 people ≈ 2 hours.
  • CVS brings the pharmacist, all the vaccines, supplies, and billing.
  • The site provides a small private space for ~3 hours and helps promote it.

Verification badges on each call

VRFDPhone confirmed via Google Places — call with confidence
FIXEDDoc number was wrong — number shown is corrected
REBRANDFacility renamed since doc was written
UNVRFDCould not confirm — call doc # at risk
17930Outside the anchor store territory per territory note

Source documents

  • Source A: area list (33 entries)
  • Source B: area list (42 entries)
  • Source C: area list (~42 entries)
  • Source D: territory note — the anchor store covers the assigned towns
  • Source E: clinic strategy note (billing models, key dates)

For new callers

You don't need to be a clinical expert. If someone asks a clinical or billing question you don't know, the magic words are: "Great question — let me have one of our pharmacists call you back about that specifically."

Take down their callback number, log it in your notes, and one of the pharmacists will follow up. Most calls go to voicemail anyway — every voicemail you leave is progress.

The "If you need help" section in each call view has tested objection responses and scripts. Open it before your first few calls so you know your moves.

Glossary

Terms you may hear on a call.

Sharing with the team

Send teammates this app's URL. They'll pick their name on first open. Every call you log shows up on their screen in real time — and theirs on yours.

Catalyst
React faster.
A Catalyst tool by Kevin Madden
Get comfortable before your first call
A short walkthrough of every screen, plus a quick check at the end. Doesn't touch the real call queue — nothing you do here logs as a real call.
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Send a check-in

Pick a recipient. The app surfaces questions worth asking based on their recent activity. Tap to add, edit anything, send.

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5-minute reality check

Free-type. Auto-saves. Whatever comes to mind — no polish needed.

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Your questions and the replies
Everything you've sent through the Feedback button, with any reply from Kevin (or whoever is on call). New replies will pop up the next time you sign in too — this list is for going back through them any time.
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About Reach

Reach

Reach further. Help more.
1
Pick a location
Priority + partner CVS + script teed up
2
Make the call
Wizard walks you through it, step by step
3
Log the outcome
App celebrates + chains to your next call
  • Ask the app at the top of any call — searches scripts, glossary, vaccines, objections.
  • Stuck in the wizard nav — captures the question + their callback so a pharmacist follows up.
  • Feedback button (bottom-right) any time — Kevin usually replies within a day.
  • Voice dictation on notes — talk through what happened, hands-free.
  • Today stats — attempts, voicemails, conversations, booked since midnight.
  • Last touched banner — never start cold on a callback.
  • Up next CTA — chain calls without bouncing to the dashboard.
  • Inline glossary — tap any acronym in the wizard script.
  • Practice mode — rehearse the script without committing.
  • Your call notes sync across devices for the team — no personal data leaves Reach.
  • Feedback you send goes only to Kevin.
  • Sign out from the profile pill (top right) to clear your session.
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Distinct chime when you log an outcome — celebratory for Booked, calm for the others. Off by default.
The number announced in the voicemail script when you leave a message. Default is Kevin's work line — change it if you want callbacks to reach you directly.

Anyone who signs in with an unrecognized email lands here. Pick a role + initials and enable them — they get full access on their next refresh.

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Send a structured check-in to anyone on the team. The composer surfaces question suggestions based on what they've actually been doing — pace, capture habits, frustrating patterns. They see the questions in their Check-in screen.

Clears every call status (booked / connected / callback / VM / declined) for every location, for everyone. Notes, contacts, and feedback Q&A history are not touched. The list resets to "nobody's been called yet."